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Eligibility Check
We confirm your market, category and policies allow ChatGPT ads and set up the account.
ChatGPT Ads
ChatGPT now sells ad placements next to its answers. We set up, run and measure ChatGPT campaigns for brands that want to be there before their competitors.
channel, early-mover pricing
OpenAI started showing ads in ChatGPT in January 2026 and opened a self-serve Ads Manager to US advertisers in May. By September it was available in 52 countries, including the UK. With more than 800 million people using ChatGPT every week, this is the first time you can pay to appear inside an AI answer.
Ads show as a sponsored card under the response, matched to what the person is asking. That makes it closer to search than social: you reach people while they are comparing options. Few brands are running it yet, which leaves room to learn before your competitors do. We pair it with AI visibility work so you show up in both the paid and the organic answer.
How fast it moved
Sources: cloro, Search Engine Journal, Digital Applied.
What the ad looks like
The answer stays neutral. Your ad sits beneath it, labelled as sponsored, at the moment someone is comparing options.
Everything from account setup to reporting.
A controlled test before real budget.
We confirm your market, category and policies allow ChatGPT ads and set up the account.
We test the prompts buyers use and see where your competitors already appear.
A four to six week pilot with clear success metrics, compared against your Google Ads benchmarks.
If the cost per result beats your other channels, we scale. If not, we tell you and stop.
ChatGPT ads perform better when the organic answer agrees with you.
Frequently Asked Questions
Self-serve ChatGPT ads are available in the US, UK, Canada, Australia, much of Europe and other markets, 52 countries as of September 2026. South Africa is not on the list yet, but South African businesses selling into those markets can advertise there.
A sponsored card shown under ChatGPT’s answer, with your brand name, a short headline and text, and a link. It is clearly labelled as sponsored and does not change the answer itself.
You can bid on cost per click or cost per thousand impressions. We recommend a pilot budget of $2,000 to $5,000.
The platform only opened to self-serve advertisers in 2026, so no one has long-term case studies yet. We run each account as a measured pilot against your existing channels and share the data openly.
Ideally both. Ads buy placement now. AEO builds organic recommendations that cost nothing per click once earned.
Select a Day
Turn search into a growing channel