Meta Ads

Facebook and Instagram ads that sell.

Prospecting, retargeting and offer testing on Meta, tied to the same tracking and reporting as the rest of your search.

Meta

is where demand gets created

Search ads catch people who already know what they want. Meta reaches the ones who do not know yet. 3.6 billion people use Facebook, Instagram, Messenger or WhatsApp every day, and Meta’s targeting means you can reach the slice that looks like your best customers.

The catch is creative and offer. The same budget can return 1.6x or 15x depending on what you put in front of people. We test offers and creative in a planned order, cut losers fast and scale winners. Meta also retargets people who found you through Google Ads or SEO but did not convert.

Offer testing, in numbers

Same budget. 9x the return on the right offer.

A florist launching online gave us $50 a day and one question: free shipping or a discount? Return on ad spend after 40 days. Full story in the case study.

Free shipping offer
14.98x
10% discount offer
1.66x
Both campaigns combined
11.43x

What we manage

Full-funnel Meta campaigns.

PROSPECTING

Broad and lookalike audiences built from your customer data and best converters.

RETARGETING

Bring back site visitors, video viewers and cart abandoners with the right message.

OFFER TESTING

Discounts, free shipping, bundles and lead magnets tested against each other with real budget.

CREATIVE DIRECTION

Ad concepts, hooks and formats briefed for Reels, Stories and Feed.

LEAD ADS

Instant forms connected to your CRM for fast follow-up.

CONVERSIONS API

Server-side tracking so Meta optimises on real purchases and leads.

The funnel

From scroll to sale.

01ProspectBroad and lookalike audiences meet your best offer.
02EngageVideo viewers and page visitors get the next message.
03RetargetSite visitors and cart abandoners come back.
04ConvertPurchases and leads tracked through Conversions API.

How we run Meta Ads

Test small, scale what works.

01
Audit & Tracking

Pixel, Conversions API and account structure checked and fixed first.

SEO process step 1, search position audit: hands reaching into a beam of light
02
Offer & Creative Tests

Two to four offers and several creative angles tested on a controlled budget.

SEO process step 2, strategic roadmap: overhead view of a person on a bench
03
Daily Optimisation

Budget moved to the best-performing ads and audiences as data comes in.

SEO process step 3, execution and optimisation: people walking through a sunlit underpass
04
Scale

Spend raised only while ROAS or cost per lead holds. Reported monthly in revenue and leads.

SEO process step 4, commercial insight: silhouette walking toward light at the end of a tunnel

Case Studies

Paid ads results

11.43 ROAS from a $2,000 Meta test

Offer testing on Facebook and Instagram found a winner for a florist in 40 days.

84% lower CPA on Google Ads

Same budget, six times the purchases, after a full account rebuild.

+310% net profit from Amazon PPC

Restructured campaigns cut TACoS from 20.4% to 13.5% in three months.

Works best with

Meta is strongest as part of a wider plan.

GOOGLE ADS

Capture the searches your Meta ads create.

PAID ADS STRATEGY

One plan and budget across Google, Meta, ChatGPT and Amazon.

HOME SERVICES

Meta lead ads for roofing, solar and moving companies.

Frequently Asked Questions

Everything you need to know

Do Meta ads work for B2B?

They can, especially for retargeting and lead magnets. For most B2B companies we start with Google Ads or LinkedIn and use Meta to retarget.

We write the concepts, hooks and copy and brief the visuals. We can produce simple static and video ads, or work with your designer or content team.

At least $1,500 a month in ad spend gives enough data to test properly. Our florist case study found a winning offer on $50 a day.

We set up the Conversions API alongside the pixel and use first-party data, which recovers most of the lost signal.

No. A fixed monthly fee. See pricing.

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Turn search into a growing channel

We’ll show you how your business is currently positioned, where visibility is being missed, and what it would take to drive more leads and revenue through search. A focused conversation, grounded in your business.
CUT THROUGH THE NOISE

Search with clarity