Search terms, structure, tracking, Quality Scores and landing pages, with a list of what is wasting budget.
Google Ads
Google Ads management for Search, Performance Max, Shopping and YouTube campaigns that target people ready to act, and report what each lead or sale really costs.
is the whole game
Google sees more than 5 trillion searches a year, and a small share of them are from people ready to buy from you today. Most wasted Google Ads budget goes on broad keywords, weak ads and landing pages that do not match the search.
We build accounts around intent: tight keyword groups, strong negative lists, ads written for the search, and landing pages that answer it. Smart Bidding only works when it learns from real conversions, so we set up tracking properly before we scale. What we learn feeds straight into your SEO plan.
Google Ads is usually the first channel we switch on when we build lead generation for a client, because it brings enquiries while SEO builds.
Same budgets, rebuilt accounts
Two Google Ads accounts we rebuilt. Spend stayed roughly flat. What each sale or lead cost did not. See the e-commerce and SaaS case studies.
Every campaign type, set up for profit.
The audit
Most accounts improve inside the first 60 days.
Search terms, structure, tracking, Quality Scores and landing pages, with a list of what is wasting budget.

New campaign structure, negatives and ad copy, with conversion tracking you can trust.

Search term reviews, bid and budget changes, and ad tests every week.

More budget only where cost per lead holds. Monthly reporting on leads, sales and CPA.

Case Studies
Google Ads data makes the rest of your search sharper.
Frequently Asked Questions
It depends on your cost per click and how many leads you need. Most of our clients spend between $1,500 and $20,000 a month. We will model it with you on the discovery call.
No. Our fee is fixed, so we never benefit from you spending more. See pricing.
Yes. Most of our Google Ads work starts with an existing account. We start with a Google Ads audit and keep what is working.
Sometimes. For e-commerce with a good feed it often is. For lead generation it needs strong conversion tracking and exclusions, or it spends on low-quality traffic.
A live dashboard plus a monthly call covering spend, leads or sales, cost per result and what we are changing next.
Select a Day
Turn search into a growing channel