Google Ads

Google Ads built for buyers, not browsers.

Google Ads management for Search, Performance Max, Shopping and YouTube campaigns that target people ready to act, and report what each lead or sale really costs.

Intent

is the whole game

Google sees more than 5 trillion searches a year, and a small share of them are from people ready to buy from you today. Most wasted Google Ads budget goes on broad keywords, weak ads and landing pages that do not match the search.

We build accounts around intent: tight keyword groups, strong negative lists, ads written for the search, and landing pages that answer it. Smart Bidding only works when it learns from real conversions, so we set up tracking properly before we scale. What we learn feeds straight into your SEO plan.

Google Ads is usually the first channel we switch on when we build lead generation for a client, because it brings enquiries while SEO builds.

Same budgets, rebuilt accounts

What a rebuild does to cost per result.

Two Google Ads accounts we rebuilt. Spend stayed roughly flat. What each sale or lead cost did not. See the e-commerce and SaaS case studies.

E-commerce CPA, before
$374
E-commerce CPA, after
$61
SaaS cost per lead, before
$317
SaaS cost per lead, after
$14

What our Google Ads management covers

Every campaign type, set up for profit.

SEARCH CAMPAIGNS

High-intent keywords, tight ad groups and responsive search ads tested every month.

PERFORMANCE MAX

Asset groups, audience signals and feed setup that stop PMax spending on the wrong traffic.

SHOPPING

Product feed optimisation and bid structure for e-commerce stores.

YOUTUBE & DEMAND GEN

Video and discovery campaigns to build demand and retarget your visitors.

LOCAL SERVICES ADS

Google Guaranteed and call campaigns for home service businesses.

CONVERSION TRACKING

GA4, enhanced conversions and offline imports, so bidding learns from real sales.

The audit

Most accounts lose money in the same five places.

Where budget leaks

What we usually find

  • Broad match keywords with no negatives
  • One ad group for every product
  • Landing pages that ignore the search
  • Conversion tracking counting page views
  • Performance Max spending on brand searches
What we fix first

The first 30 days

  • Search term audit and negative lists
  • Ad groups split by intent
  • Ads and pages matched to the search
  • Enhanced conversions and offline imports
  • Brand exclusions and PMax guardrails

How we run Google Ads

Most accounts improve inside the first 60 days.

01
Account Audit

Search terms, structure, tracking, Quality Scores and landing pages, with a list of what is wasting budget.

SEO process step 1, search position audit: hands reaching into a beam of light
02
Rebuild

New campaign structure, negatives and ad copy, with conversion tracking you can trust.

SEO process step 2, strategic roadmap: overhead view of a person on a bench
03
Weekly Optimisation

Search term reviews, bid and budget changes, and ad tests every week.

SEO process step 3, execution and optimisation: people walking through a sunlit underpass
04
Scale

More budget only where cost per lead holds. Monthly reporting on leads, sales and CPA.

SEO process step 4, commercial insight: silhouette walking toward light at the end of a tunnel

Case Studies

Google Ads results

84% lower CPA on Google Ads

Same budget, six times the purchases, after a full account rebuild.

61 SaaS leads at $14 each

A Google Ads rebuild cut cost per lead by 95% in three months.

3,000+ course enquiries in Cape Town

SEO and paid media turned traffic into predictable bookings for a training provider.

Works best with

Google Ads data makes the rest of your search sharper.

SEO

Rank for the keywords your ads prove convert, and lower your cost per lead over time.

META ADS

Retarget Google visitors on Facebook and Instagram.

CHATGPT ADS

Reach the same buyers when they research in ChatGPT.

Frequently Asked Questions

Everything you need to know

How much should we spend on Google Ads?

It depends on your cost per click and how many leads you need. Most of our clients spend between $1,500 and $20,000 a month. We will model it with you on the discovery call.

No. Our fee is fixed, so we never benefit from you spending more. See pricing.

Yes. Most of our Google Ads work starts with an existing account. We start with a Google Ads audit and keep what is working.

Sometimes. For e-commerce with a good feed it often is. For lead generation it needs strong conversion tracking and exclusions, or it spends on low-quality traffic.

A live dashboard plus a monthly call covering spend, leads or sales, cost per result and what we are changing next.

Select a Day

Book a Discovery Call

Book A Call

Turn search into a growing channel

We’ll show you how your business is currently positioned, where visibility is being missed, and what it would take to drive more leads and revenue through search. A focused conversation, grounded in your business.
CUT THROUGH THE NOISE

Search with clarity