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Keyword Rebuild
Irrelevant and wasteful terms removed, replaced with transactional and long-tail keywords.
Case Study · E-commerce
An e-commerce brand was paying for clicks that did not buy. A full account rebuild turned the same spend into six times the sales.
Global · 5 months · Google Ads
Before and after
challenge
A fast-growing online store spent steadily on Google Ads but saw almost nothing back: three purchases in a month at $374 each.
Keywords were broad and often irrelevant, ad copy was generic, targeting ignored where and who the buyers were, and nobody was watching performance closely enough to fix it.
What we did, in order.
Irrelevant and wasteful terms removed, replaced with transactional and long-tail keywords.
Headlines, benefits and calls to action rewritten per product segment.
Demographic and location targeting tightened around the people who actually bought.
Conversion tracking set up in GA4 and Google Ads, then weekly optimisation on CTR, conversions and CPA.
result
Five months later, on almost exactly the same budget, the account delivered 18 purchases a month instead of 3. Cost per acquisition fell 84% from $374 to $61.25, and clicks more than doubled.
The budget was never the problem. Where it was going was.
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