01
Profit Audit
Search terms, placements and products ranked by real profit contribution, not just sales.
Case Study · Amazon Seller
We grew a US Amazon seller’s revenue by making ads more efficient, not by spending more.
United States · 3 months · Amazon PPC, Performance Strategy
Total advertising cost of sale
Growth tied to spend. Margins under pressure.
Revenue +86%. Net profit +310%.
challenge
A product in a competitive Amazon category was selling steadily, but growth was tied directly to ad spend. Every extra dollar in budget brought more revenue and thinner margins.
Spend was spread across inconsistent performers, budget did not follow search intent, and there was little control over efficiency as the account grew. Revenue could rise, but profit would not follow.
What we did, in order.
Search terms, placements and products ranked by real profit contribution, not just sales.
Campaigns split into brand, competitor, ranking and discovery, each with its own target.
Negative keywords and bid cuts on terms that spent without converting.
Budget moved to the keywords and placements that drove profitable sales.
result
In three months revenue grew 86% and net profit grew 310%. Ad-driven sales rose 58.6% while TACoS dropped from 20.41% to 13.48%, meaning ads now cost a much smaller share of total sales.
Growth came from efficiency, not a bigger budget.
Want the same for your business?
More Case Studies
Select a Day
Turn search into a growing channel