01
Setup & Tracking
A $2,000 budget over 40 days, with conversion tracking across Facebook, Instagram and Audience Network.
Case Study · E-commerce
A florist launching online had no ad history. In 40 days on Facebook and Instagram we found the offer that sells.
The Netherlands · 40 days · Meta Ads (Facebook, Instagram, Audience Network)
Return on ad spend by offer
challenge
An established bricks-and-mortar florist had just launched an online store. There was no advertising history, no e-commerce data and no proven creative to work from.
They needed to know which offer would sell, free shipping or a discount, and they had $50 a day to find out. The goal was a 10% lift in online sales by the end of the quarter.
What we did, in order.
A $2,000 budget over 40 days, with conversion tracking across Facebook, Instagram and Audience Network.
Two campaigns: 10% off versus free shipping, each with its own creative.
Local audiences matching in-store customers, plus lookalikes from past brand interactions.
CTR, conversions and ROAS checked daily, with budget shifted to the winner.
result
Free shipping won clearly, with a 14.98 ROAS against 1.66 for the discount. Across both campaigns the test returned an 11.43 ROAS and delivered the 10% sales lift the client wanted.
The biggest win was the learning: the client now knows which offer to scale, backed by real data.
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