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Funnel Rebuild
A clear journey from search result to course page to enquiry form, with friction removed.
Case Study · Training & Education
SEO, paid media and a rebuilt booking funnel turned inconsistent traffic into predictable course bookings.
Cape Town, South Africa · 9 months · SEO, Paid Media, Funnel Optimisation
The funnel
Nine months of traffic and enquiries for a Cape Town training provider.
challenge
A Cape Town provider of in-person training courses had demand, but could not turn it into steady bookings. Traffic arrived but did not convert, lead flow went up and down, and growth leaned heavily on paid ads.
The real issue was not visibility. There was no clear path from a search to an enquiry, the landing experience was weak, and organic traffic was not being used.
What we did, in order.
A clear journey from search result to course page to enquiry form, with friction removed.
Course pages rewritten to answer the questions people ask before they book.
Course and location pages built to rank for the searches students make.
Google and Meta campaigns aligned with the same pages and tracked to completed enquiries.
result
Over nine months the business gained more than 30,000 new users, 5,000+ form starts and over 3,000 completed enquiries. SEO grew into one of the main sources of bookings, reducing the reliance on paid traffic.
This was not a short spike. It was a system that keeps producing enquiries month after month.
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