Search & Performance Agency · Cape Town

Search that fills your pipeline.

SEO, AI visibility and PPC ads on Google, Meta, ChatGPT and Amazon.
A Cape Town digital marketing agency working with clients worldwide.

Warm light flare on a dark background, RANE SEO and PPC agency in Cape Town

Search

is where it all happens

Every day, people search online, compare options, and decide who to trust. Increasingly they ask AI assistants too. We make sure your business shows up clearly and credibly in those moments, ahead of competitors. With SEO services, AI visibility and PPC and paid ads, we turn visibility into consistent demand from customers ready to buy, built as one lead generation engine.

We are RANE, a digital marketing and SEO agency in Cape Town, working with businesses across South Africa and worldwide, from home service companies to e-commerce brands, and with agencies who resell our work under their own brand.

SEO, PPC and AI search services

Everything you need to win in search, delivered as a connected system

SEO

Technical fixes, content and authority building that move your commercial pages up Google and keep them there.

AI VISIBILITY (AEO)

Get mentioned and recommended by ChatGPT, Gemini, Perplexity and Google AI Overviews when buyers research.

GOOGLE ADS

Search, Performance Max and Shopping campaigns built on buyer intent and tracked to real leads and sales.

META ADS

Facebook and Instagram campaigns that create demand, test offers and retarget your search traffic.

CHATGPT ADS

Sponsored placements inside ChatGPT answers, in front of people asking for exactly what you sell.

AMAZON ADS

Sponsored Products, Brands and Display managed for profit, not just sales.
Search Snapshot
See where you stand and your visibility across search.
Fetching page & sitemap
Running PageSpeed & crawl
AI content & signal analysis
Assembling your scores
Analysis failed — please check the URL and try again.
Overall score average Last Check on 20 Feb
Good
Top issues found
What each score measures
Technical FoundationCore performance signals — page speed, LCP, CLS, HTTPS, robots.txt, sitemap. This is what Google's crawler cares about first.
On-Page StructureTitle tags, meta descriptions, H1/H2 hierarchy, image alt text, canonical tags, and Open Graph. The building blocks search engines read to understand your page.
Content DepthHow thorough and useful your content is — word count, topical completeness, structure, and whether it genuinely answers what someone searched for.
Organic VisibilitySignals that affect how search engines index and rank you — canonical setup, internal linking, sitemap presence, URL structure, and indexability.
AI PresenceHow well your site is set up to appear in AI-generated answers — structured data (JSON-LD), entity signals, FAQ schema, chatbots, and author credibility markers.
Open PageRankYour domain authority based on quality and quantity of inbound links - Data sourced from "https://www.domcop.com/openpagerank"
Results ready Show results

Our Process

How we turn search into sustainable growth
01
Search Position Audit

We assess your current visibility, authority, and competitive position across search.
Where you are strong, where you are missing, and where competitors are gaining ground.

SEO process step 1, search position audit: hands reaching into a beam of light
02
Strategic Roadmap

We define clear priorities, phases, and investment focus.
Balancing short-term opportunities with long-term authority, integrating SEO and paid search into one aligned plan.

SEO process step 2, strategic roadmap: overhead view of a person on a bench
03
Execution & Optimisation

We implement across technical SEO, content, authority building, and paid search.
Continuous testing, refinement, and improvement to drive performance month after month.

SEO process step 3, execution and optimisation: people walking through a sunlit underpass
04
Commercial Insight

We connect activity to real outcomes.
What is driving leads, what is improving, and where focus should shift next to sustain growth.

SEO process step 4, commercial insight: silhouette walking toward light at the end of a tunnel

Talk to RANE

Book A Call

Turn search into a growing channel

We’ll show you how your business is currently positioned, where visibility is being missed, and what it would take to drive more leads and revenue through search. A focused conversation, grounded in your business.
Testimonials

What Our Clients Say

OUR TEAM

behind the work

RANE was started and is run by business partners Kane and Richard, built on a shared belief in the value of great work and a genuine love for what we do. We work closely with clients to navigate search, visibility, and the evolving role of AI, supported by a long-standing team of specialists across SEO, paid media, content, technical, design and analysis, alongside experienced marketing directors and project managers.
Kane Kossew, Founder and Client Director, RANE Cape Town

Kane Kossew

Founder & Client Director

Kane leads relationships at RANE, working closely with clients and our team on direction, priorities, and approach. His role centres on building strong relationships, guiding the work, and ensures meaningful, long-term growth for all stakeholders.

Richard Rubenstein, co-founder of RANE, SEO and PPC agency in Cape Town

Richard Rubenstein

Founder & COO

Richard leads operations at RANE, overseeing how the work is structured and delivered. His focus is on process, performance, and ensuring strategy is carried through into execution to deliver measurable results.

Case Studies

Performance Delivered

Scaling Revenue After Removing Paid Ads

Reduced paid reliance by building organic and affiliate channels, driving consistent traffic, higher conversions, and sustainable scalable revenue.

Turning Traffic Into Consistent Bookings

Built a conversion-focused system combining SEO and paid media, turning existing traffic into consistent enquiries and predictable bookings.

Scaling Profit Without Increasing Spend

Improved Amazon PPC efficiency to scale revenue and profit together, reducing wasted spend and driving stronger, sustainable performance.
Frequently Asked Questions

Everything You Need To Know

How long does it take?

Paid activity can move faster. Organic visibility and authority compound over time. We’ll give you a realistic timeline after the audit, based on your market, competition, and starting position. Progress is steady and measurable, not based on guesswork or spikes.

We plug in as search and performance specialists, collaborating with internal teams or existing partners to keep execution aligned and efficient. Our role is to strengthen what’s already working and sharpen what isn’t, without disrupting momentum.
A clear view of your search visibility, technical foundations, authority signals, and competitive gaps. You’ll receive practical priorities and a focused roadmap. It’s designed to show where effort will create the most commercial impact.

Not as core services. We stay focused on search and performance, and bring in trusted partners when it supports the same commercial outcome. Specialisation keeps the work sharper and the results stronger.

We don’t lock clients into unnecessary terms. Where commitment is needed, it’s to protect momentum and results — agreed upfront. The focus is on sustained progress, not restrictive agreements.

Established businesses with a real offer and serious growth intent. The best fit is leadership teams that value clarity, trust specialists, and want a focused partner rather than a vendor. We work best with businesses ready to invest consistently, not experiment casually.

CUT THROUGH THE NOISE

Search with clarity