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Organic Search
SEO work on category and product pages to build traffic that does not stop when ads do.
Case Study · E-commerce
We rebuilt an e-commerce brand’s growth around organic search and affiliates, so sales stopped rising and falling with ad spend.
Global · 6 months · SEO, Affiliate Strategy, Conversion Optimisation
The shift
challenge
The brand relied on paid media for almost all its revenue. Sales moved up and down with ad spend, and growth needed more budget every month.
Demand was not the problem. Channel dependency was: organic search contributed little, there was no structured affiliate or partner revenue, and the site was not converting the traffic it already had.
What we did, in order.
SEO work on category and product pages to build traffic that does not stop when ads do.
A structured partner programme with clear incentives and promotional assets.
On-site changes to turn more existing visitors into buyers.
Paid spend reduced as organic and affiliate revenue took over.
result
In six months revenue rose 268%, orders rose 431% and the conversion rate climbed 253% to 1.76%, on 37% more traffic. Revenue now comes from several channels instead of one.
That is the difference between renting growth through ads and owning it.
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