South Africa · Nationwide

South Africa’s SEO agency for businesses that want leads.

An SEO company working with businesses across South Africa, from Cape Town to Johannesburg, Durban and Pretoria. SEO services, SEO pricing and results reported in leads, not just rankings.

National

reach, one accountable team.

RANE is based at 21 Roodehek Street in Gardens, Cape Town, and works with businesses across South Africa. Our team has run search for brands in South Africa, the UK, Europe and the US, from enterprise B2B stores with 71,000 pages to local trades.

For South African businesses outside Cape Town that means the same international-grade SEO and paid ads, the same weekly update, and one accountable account lead, wherever you are based. For international clients it means senior people, working your hours, at rates well below London or New York agencies.

Working hours

Cape Town hours, your timezone.

We work with clients in South Africa and across time zones without late-night calls on either side.

Cape Town
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Home base. Gardens, Cape Town.

London
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One or two hours behind us. Full working-day overlap.

New York
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Six or seven hours behind. Your morning is our afternoon.

SEO services for businesses across South Africa

Everything you need to win search, wherever your customers are.

SEO

Rank for the searches South African buyers make, from "near me" to national terms.

LOCAL SEO & MAPS

Google Business Profile and map pack rankings for every city and suburb you operate in.

GOOGLE ADS

Search and Performance Max campaigns tracked to real enquiries, priced in rand.

META ADS

Facebook and Instagram campaigns aimed at South African audiences.

AI VISIBILITY

Get recommended when South Africans ask ChatGPT and Google AI for a supplier.

WHITE LABEL

Search delivery for South African and international agencies.

Case Studies

SEO and Google Ads results

+268% revenue after cutting paid dependency

Organic and affiliate channels replaced ad-driven growth for an e-commerce brand.

61 SaaS leads at $14 each

A Google Ads rebuild cut cost per lead by 95% in three months.

+24% organic clicks on a 71,000-URL B2B store

Enterprise technical SEO for a North American barcode and RFID supplier.

What our SEO services for South African businesses include

Every plan is built around one goal: more enquiries from search. Depending on your business and where in South Africa you operate, our SEO services cover:

  • Local SEO and Google Maps. Your Google Business Profile, reviews, local pages for every city or suburb you serve, and listings that show the same name, address and phone number everywhere.
  • Technical SEO. Speed, indexing, crawl errors, structured data and mobile fixes, so Google can find and trust every page.
  • Content. Service pages and guides written for what your buyers actually search, from two to six pieces a month depending on your plan.
  • Links. Mentions and links from relevant South African directories, publications and partners. No bulk link packages.
  • AI visibility. Structuring your site so ChatGPT, Gemini and Google’s AI Overviews can find and cite you.
  • Reporting. A weekly update and a monthly report on calls, enquiries and revenue from organic search, not just rankings.

When you need leads while rankings build, Google Ads and Meta Ads can run in the same plan.

How to compare SEO agencies in South Africa

Every SEO agency in South Africa claims the same things. These seven checks separate the ones that deliver from the ones that just rank well for “SEO agency South Africa”:

  • Who does the work. Ask for the name of the person on your account, and whether you can speak to them directly each week.
  • Evidence, not promises. A real case study shows enquiries, sales or revenue, from a business like yours, not just a traffic graph.
  • A clear scope. You should know exactly what work happens each month and roughly how many hours it takes.
  • You own your accounts. Google Search Console, Analytics, your Business Profile and every page written for you belong to you, not the agency.
  • No ranking guarantees. Nobody, including RANE, controls Google. Treat a guaranteed number one spot as a warning sign.
  • AI search coverage. More South African buyers now ask ChatGPT and Google AI for a supplier before they Google one. Ask how the agency handles that.
  • No long lock-in. Be cautious of a contract that locks you in before you have seen any results.

If an agency cannot answer all seven clearly before you sign, look elsewhere.

SEO pricing in South Africa

Most South African businesses pay between about R5,000 and R30,000 a month for ongoing SEO. The price depends on how competitive your market is, how many areas and services you want to rank for, and how much work your website needs first. As a rough guide:

  • R3,500 to R8,000 a month: Google Business Profile, basic on-page fixes and a few local pages. Right for one-location trades and practices.
  • R8,000 to R20,000 a month: technical fixes, two to four content pieces a month and some link building. Right for established businesses targeting a city or province.
  • R20,000 to R45,000+ a month: full technical SEO, regular content, digital PR and conversion tracking. Right for national brands and competitive industries.

RANE plans start from R25,000 a month on Foundation, and South African clients are billed in rand. For what each level really buys and how to compare quotes, read our guide to how much SEO costs in South Africa, or see all plans on our pricing page.

Where we work

We work with businesses across every province, and most South African clients never need to visit our Cape Town office.

  • Cape Town and the Western Cape: our home base in Gardens, plus the rest of the Cape Town metro and the Winelands.
  • Johannesburg and Pretoria: Gauteng’s biggest markets, served remotely with the same weekly update.
  • Durban and KwaZulu-Natal.
  • Gqeberha, Bloemfontein and every other South African city.
  • Worldwide: clients outside South Africa, working across time zones.

Local pages work best when they are written for where your customers actually search, so we build them around your real service area. Whether you want the map pack in one city or visibility across the country, you deal with the same account lead and get the same weekly update.

YOUR RANE LEAD

Talk to the person who runs your account.

One named lead for your account, backed by a long-standing team of specialists across SEO, paid media, content, technical, design and analysis, wherever in South Africa you are based.

Kane Kossew, Founder and Client Director, RANE Cape Town

Kane Kossew

Founder and Client Director, RANE

RANE’s team runs every account personally, with a weekly update and straight answers on what is working, wherever in South Africa your business is based.

Based in Cape Town, working across South Africa

Clients worldwide

Weekly updates on every plan

Frequently Asked Questions

Everything you need to know

Do I need to be in Cape Town to work with RANE?

No. RANE is based at 21 Roodehek Street, Gardens, Cape Town, but most South African clients work with us entirely remotely. Call us on +27 84 555 3835 or email hello@rane.digital.

We work with businesses across South Africa, including Johannesburg, Pretoria, Durban, Gqeberha, Bloemfontein and Cape Town, plus clients around the world.

The same way it works from our own office. SEO and paid ads run from wherever your customers search, not from where we sit. You get the same weekly update and reporting whether you are in Johannesburg, Durban or Cape Town.

Yes, South African clients are billed in rand. International clients are billed in USD or GBP. See pricing.

Yes. If you are ever in Cape Town you are welcome at our Gardens office. Otherwise everything runs on video calls and a weekly written update, so location never slows the work down.

Ask four questions. Who will actually do the work, and can you speak to them? Can they show results for a business like yours, with numbers? Will they report on leads and revenue, not just rankings? And do they cover AI search, since more buyers now ask ChatGPT and Google AI for recommendations? A good SEO agency in South Africa should answer all four clearly before you sign.

Our SEO retainers start from R25,000 a month on the Foundation plan, billed in rand for South African clients. Most businesses need six months of steady work to see meaningful growth, so judge any quote on what is delivered each month, not just the price. See all plans on our pricing page.

Turn search into a growing channel

Talk to RANE

We’ll show you how your business is currently positioned, where visibility is being missed, and what it would take to drive more leads and revenue through search. A focused conversation, grounded in your business.

Talk to RANE

Or email hello@rane.digital

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Turn search into a growing channel

We’ll show you how your business is currently positioned, where visibility is being missed, and what it would take to drive more leads and revenue through search. A focused conversation, grounded in your business.
CUT THROUGH THE NOISE

Search with clarity