Solar SEO

Solar SEO for qualified installs.

Local SEO, content and AI visibility for solar installers in the US, the UK and South Africa. Built around site survey bookings, quote requests and battery upgrades.

Long

research, short shortlist

Solar buyers research for weeks. They read about cost, payback and batteries, ask ChatGPT for advice, then shortlist two or three local installers to quote. The installers they met during that research make the shortlist.

Solar SEO puts you in front of buyers at every step, from the first “is solar worth it” search to “solar installers near me”. The same local system took our US moving company client from 17 leads a month to 133 in ten months.

One moving company, ten months

From 17 leads a month to 245.

Monthly leads from Google, Maps and AI assistants for a US moving company. Peak season in lime. Read the full case study.

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What solar SEO includes

Built for site surveys, quotes and battery upgrades.

LOCAL SOLAR PAGES

Service and town pages that rank for "solar installers near me" and "solar panels [city]" searches.

GOOGLE BUSINESS PROFILE

Categories, install photos, weekly posts and reviews that win the map pack.

CONTENT THAT RANKS

Cost, payback, battery and incentive guides that answer the questions buyers research for weeks.

GOOGLE SEARCH ADS

High-intent quote and installer keywords with call and form tracking.

META LEAD ADS

Site survey and quote offers on Facebook and Instagram, filtered for homeowners.

AI RECOMMENDATIONS

Make sure ChatGPT and Google AI name you when buyers ask which local installer to trust.

How we grow solar installers

Calls first, then the long game.

01
Local Audit

Map pack rankings across your service area, GBP health, reviews, site and ad accounts.

SEO process step 1, search position audit: hands reaching into a beam of light
02
Quick Wins

GBP fixes, call tracking and high-intent ads to bring in jobs while SEO builds.

SEO process step 2, strategic roadmap: overhead view of a person on a bench
03
Service & Suburb Pages

A page for every service and area you want work from, built to rank and convert.

SEO process step 3, execution and optimisation: people walking through a sunlit underpass
04
Report on Jobs

Calls, forms and booked jobs by source, so you know your cost per job.

SEO process step 4, commercial insight: silhouette walking toward light at the end of a tunnel

Case Studies

Home services results

7.8x more leads for a US moving company

Local SEO and Google Business Profile work took monthly leads from 17 to 133 in ten months.

3,000+ course enquiries in Cape Town

SEO and paid media turned traffic into predictable bookings for a training provider.

84% lower CPA on Google Ads

Same budget, six times the purchases, after a full account rebuild.

Frequently Asked Questions

Everything you need to know

How long does solar SEO take?

Early wins, like map pack gains and long-tail guide traffic, usually show in about three months. Meaningful lead growth from competitive terms takes six to nine months, because solar is a crowded, high-value category. Search and Meta ads fill the pipeline while SEO builds.

We tell you upfront if we work with a business that competes with you in the same service area, so you can decide.

Pages that answer the questions buyers ask before they call: what solar costs for a home your size, how long payback takes, whether a battery is worth it, which incentives apply locally, and how installation works. Real numbers from your own installs make this content far more likely to rank and to be quoted by AI tools.

Yes. We set up call tracking so you can see which calls came from Google Ads, Maps, organic search and Meta.

Most home service clients start on our Foundation or Growth plan. See pricing.

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Book a Discovery Call

Book A Call

Turn search into a growing channel

We’ll show you how your business is currently positioned, where visibility is being missed, and what it would take to drive more leads and revenue through search. A focused conversation, grounded in your business.
CUT THROUGH THE NOISE

Search with clarity